Privacy Policy

Overview

This Privacy Policy explains how Apex Media Group Holdings LLC ("ForkReel", "we", "us") collects, uses, and shares information across the ForkReel consumer app, the ForkReel Studio app and web dashboard, and the ForkPass offers and loyalty program (together, the "Services").

ForkReel helps diners discover restaurants through short-form video and offers. ForkReel Studio lets restaurant owners and their teams manage their presence, run promotions and notifications, purchase sponsored placements, and access AI marketing tools. The two products share one account system and one backend, so this policy covers both.

Information we collect

We collect information you provide directly, information generated as you use the Services, and information from integrated providers (such as our payment processor and authentication providers). The categories below describe what we collect and why.

Account information

When you create an account we collect your email address and authentication identifiers. If you sign in with Apple or Google, we receive the identifier and email associated with that provider (subject to your choices, including Apple's Hide My Email).

• Email address and the sign-in method used (email, Apple, or Google).
• A unique user identifier we assign to your account.
• For diners: saved restaurants, follows, and offers you claim or redeem.
• Optional profile details you choose to add.

Restaurant owner & business information

When you use ForkReel Studio to claim and manage a restaurant, we collect information needed to operate the business account and to verify ownership.

• Restaurant name, address, contact details, menu, hours, and media you upload.
• Your role for each restaurant (owner, general manager, marketing, or staff) and team membership.
• Verification materials you submit to prove ownership or authorization (see our Verification Policy).
• Billing and subscription records associated with the business (managed via our payment processor — we do not store card numbers).
• Promotions, posts, notification campaigns, and sponsored placements you create, and their performance metrics.

Location data

ForkReel uses location to show nearby restaurants, offers, and ForkPass deals. With your permission, we use your device's approximate or precise location while you use the app. You can disable location access at any time in your device settings; some discovery features will be limited without it.

For restaurants, we store the business address you provide so diners can find your location. We do not track the background location of diners or owners for advertising.

Device information

To deliver and secure the Services we collect technical information about the devices you use.

• Device model, operating system version, and app version.
• A push notification token (when you enable notifications) used to deliver alerts. On Android this is a Firebase Cloud Messaging registration token tied to the app installation; on iPhone it is an Apple Push Notification service token.
• Approximate region derived from your IP address for security and routing.
• Crash and diagnostic logs used to fix problems and prevent abuse.

Usage & analytics

We collect usage information to understand how the Services are used and to improve them — for example, which screens are viewed, which videos and offers perform well, and aggregate engagement for a restaurant's content. For restaurants, we surface this back to you as reach, engagement, redemption, and (on eligible plans) revenue-attribution analytics. Analytics about diners are used in aggregate and are not sold.

Notifications

With your permission, we send push notifications such as offer reminders, campaign messages from restaurants you follow, and account or billing alerts. ForkReel Studio owners can send notification campaigns to diners who have opted in to hear from their restaurant.

You control notifications in your device settings and within the app's notification preferences. Disabling notifications does not delete your account or stop transactional emails required to operate your account.

Payment processing

Paid ForkReel Studio subscriptions, boosts, and sponsored placements are processed by our payment providers. ForkReel Studio subscriptions bought in the iPhone app are processed by Apple (App Store), and those bought in the Android app by Google Play Billing. Purchases made on the web, including boosts and sponsored placements, are processed by Stripe.

We do not collect or store full payment card numbers. We receive limited billing records — such as plan, status, renewal date, and a processor customer/subscription identifier or store purchase token — and verify them with the store or processor to operate your subscription. Apple and Google may not share your card details or full purchase identity with us.

AI features

ForkReel Studio includes AI-assisted tools — AI Coach, Auto-Pilot, and Menu AI — that generate marketing suggestions, draft campaigns, and menu insights. To produce these, we process your restaurant's own data (such as menu items, posts, promotions, and performance metrics) and may use third-party AI providers under contractual confidentiality terms.

• AI copy and ideas (Flyer Builder and Menu AI growth ideas): the offer idea you type, your restaurant's name and cuisine, and, for growth ideas, your published menu items, prices and sections plus summary performance data (top post titles and views, promotion titles, and up to three featured creator names) are sent to Google Gemini, or to OpenAI if Gemini is unavailable.
• Menu scanning (Smart Menu): the menu photo or PDF you upload is sent to Google Cloud Vision to read its text.
• Reporting AI output: if you tap Report on an AI Flyer Builder or growth-ideas result, we store your concern, your optional note, a short excerpt of the output, and which restaurant it was for, so we can review it. Reports are deleted when you delete your ForkReel account.

We do not send your password, payment details, or diners' personal information to these AI providers.

• We do not use your private business content to train AI models. We use Google's Gemini API on a paid plan, under which Google does not use this content to improve its products, and OpenAI's API, which does not use API data to train its models by default.
• AI output is generated for your restaurant and shown only to your authorized team.
• AI recommendations are informational only; you remain responsible for your pricing, menus, marketing, promotions, legal compliance, and business decisions. See the AI Disclosure in our Terms of Service.

How we share information

We share information only as needed to run the Services:

• Service providers — hosting, database, authentication, payment, push delivery, email, and AI providers acting on our behalf under confidentiality obligations (listed in Service providers we use).
• Between products — a restaurant's public profile, posts, offers, and sponsored content appear to diners in ForkReel.
• Legal & safety — when required by law, to enforce our Terms, or to prevent fraud and abuse.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy.

We do not sell personal information.

Service providers we use

For ForkReel Studio, these providers receive only what they need to perform their service for us:

• Supabase — hosting, sign-in, database, file storage, and our server functions. Stores your account, restaurant data, uploads, and the records described in this policy.
• Google Gemini and OpenAI — AI copy and growth ideas: offer ideas, restaurant name and cuisine, menu data, and summary performance data (see AI features).
• Google Cloud Vision — text recognition for menu photos and PDFs you scan.
• Firebase Cloud Messaging (Google) — delivers Studio push notifications on Android; receives the device's registration token and installation identifier and the notification content.
• Apple Push Notification service — delivers Studio push notifications on iPhone; receives the device token and notification content.
• Resend — sends team-invite emails; receives the invitee's email address, the inviter's name, the restaurant name, and the role offered.
• Stripe — web billing, boosts, and sponsored placements; receives the payment details you enter on Stripe's checkout and the purchase amount.
• Google Play Billing — ForkReel Studio subscriptions bought on Android; we receive the purchase token, product, and status to verify the subscription.
• Apple (App Store) — ForkReel Studio subscriptions bought on iPhone; we receive the transaction details needed to verify the subscription.
• Google and Apple sign-in — if you choose to sign in with them, they confirm your identity and share your account email with us.

Data retention

We keep information for as long as your account is active and as needed to provide the Services. After account deletion we remove or de-identify personal information within a commercially reasonable period, except where we must retain certain records — for example, billing, tax, and transaction records required by law, and limited records needed to prevent fraud, resolve disputes, or enforce our agreements. Aggregated or de-identified data that cannot reasonably identify you may be retained.

Account deletion

ForkReel and ForkReel Studio share one account. You can delete it, or only remove your Studio access, at any time. Step-by-step instructions are on our Delete Your Account page.

Delete your ForkReel account

In the ForkReel app open Profile → Settings → Delete Account, or sign in at forkreel.app/settings, or email support@forkreel.app. This deletes the shared account for both apps: your profile, login, personal posts and media, reviews, comments, saves, follows, and devices. Restaurant business records (including posts published for a restaurant), messages in other people's conversations (shown as from a deleted account), and the records described below are kept without your name or account.

Remove Studio access (ForkReel Studio)

In ForkReel Studio, Remove Studio account removes your Studio team memberships, pending invites, co-owner access, Studio notifications, and Studio device registrations. It does not delete your ForkReel account. Restaurant posts, menus, promotions, campaigns, reviews, and billing records stay with the restaurant. If you are a restaurant's only owner, you must transfer or relinquish it first, and a paid Studio plan you pay for must be cancelled first.

Retention after deletion

We retain limited information after deletion only where required for tax and legal obligations, to complete or document transactions, and to prevent fraud or abuse. See Data retention.

Security

We use industry-standard safeguards including encryption in transit, access controls, and row-level database security so that each account can access only its own data. No method of transmission or storage is completely secure, but we work to protect your information and to promptly address vulnerabilities.

Children's privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact support@forkreel.app and we will delete it.

Your choices & rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to opt out of certain processing. You can exercise these by emailing support@forkreel.app. You may also control location, notifications, and tracking permissions in your device settings. We will not discriminate against you for exercising these rights.

Changes to this policy

We may update this Privacy Policy as the Services evolve. We will revise the "Last updated" date above and, for material changes, provide additional notice in-app or by email. Continued use of the Services after an update means you accept the revised policy.

Contact us

Questions about privacy or this policy can be sent to support@forkreel.app, addressed to Apex Media Group Holdings LLC. This policy is governed by the laws of the State of Texas, United States.